Archive | January, 2013

Reputation Management for Doctors – How Essential?

15 Jan

Reputation management is of utmost importance to each and every individual who has been in the public eye or has been delivering services to people. Doctors and health care professionals who have been delivering their services to people over time tend to overlook their reputation on the World Wide Web. There have been instances where doctors with or without websites have been discussed on social media and local business listings in a negative way but never came to know until brought to their attention what reputation they have had over the internet.

Numerous websites offer a chance for visitors to post their experience about a particular service or goods that they have used or purchased from the market. Doctors generally don’t tend to check these websites as their search habits are different from people who need a dentist. There may be a chance when a doctor has got his or her reputation slandered on the web and he is unaware about it. This is where one needs reputation management professionals to make sure that they take care of each and every aspect on the web that may make or mar the reputation of that doctor’s business.

There are many a things that a healthcare professional can do with his current or past patients who have been treated by him satisfactorily. The doctor can ask them to put genuine review for him on local business listings under his business name so that people checking these websites have a fair idea of what exactly the doctor is offering his patients and what to expect out of him once a patient is there in his clinic with a particular problem. Patients whom you have treated will be more than willing to post a feedback about you and the services offered by you. This will go a long way in managing your reputation on the World Wide Web.

Often people check the search engines before zeroing in on a particular health center for their treatments. The idea will be to tap these individuals and make sure they want to visit your clinic. Doctors who do not have a website or online presence will be deprived of the opportunity of tapping patients who search the internet to get to a doctor. A shoddy blog about your services will not really leave a good impression on people. No matter how experienced and skilled a doctor you are unless you have a good website for yourself on the web people will have their apprehensions about your reputation in the long run.

Your competitors who are offering less services and have been offering a shoddy service to their customers but have an online reputation management strategy in place are bound to do more business than you as common people judge the reputation of any clinic or hospital by checking it on the web. Generating business from the web has become a reality that is being exploited by almost everybody all across the globe but reputation needs to be maintained to generate business.

To know more about brand reputation feel free to visit –