Archive | May, 2013

Using social Media in Reputation Management effectively

31 May

The role of social media in today’s Good Reputation Management industry is profound and cannot be ignored even by big brands that have brand recognition of their own due to a long standing in that niche or because of the quality they have been providing in their niche. Social Media has been amply used by reputation managers to make sure that their brand is recognized across the industry. Respect for the brand can be earned with a smart strategy on the World Wide Web.

Top Reputation Management professionals have advocated the use of a select few social media platforms instead of using a plethora of social media websites. The problem with using a large number of social media websites is that it becomes quite a tedious task to manage them all. However if you select a few of them that have brand value and recognition across the internet then you as a brand manager for your organization have a better chance of managing them efficiently. Top Social Media platforms that are a must for every reputation management company are twitter, LinkedIn, YouTube, Flickr, Facebook and of course lately Google Plus.

Creating a profile and leaving it unattended will not do any good for you in terms of brand management as it is not enough to take on the rankings. Instead create profiles on a select few and participate heavily on them. Networking with your target audience and peers will be of great help as its going to create a sense of trust. If you are active on any of the niche social media platforms chances are that they will surpass the big names in social media in terms of rankings on the SERPs. The profile you have created needs to carry the maximum amount of detail about your company. Don’t lose an opportunity to tell about yourself. Keep a consistency in your Bio that you are using across the Social Media Websites so that people can make out the connection on diverse websites.

While using a name of the social media websites avoid using pseudonyms. Instead use your first and last name or the name of your organization either as a single word or separated by hyphens. Make sure that you leverage your contacts. If you have email contacts send an invite to them to join you on the social media websites. If you have followers on twitter find them on Facebook or Google Plus and create a connection with them.

Relevance of the page is very important. In case the page looks unnatural or is stuffed with keywords the admin of the website may ban you. This runs a risk of loss of all the connections you have built so far. Invest in your social media activities especially if you are involved in keeping your reputation intact. A word of caution – Links from pages like Wikipedia are held in high esteem but on the contrary they may prove to be a burden on you instead of an asset as you don’t have any control on these free for all websites. A brand or individual is left to the mercy of the judgment of the moderators and editorial staff.

Work on websites where you are in total control of the content, comments, feedback and ratings especially while managing a reputation for a organization or individual. Relevant authentic participation on social media Websites is the key to success in any online reputation management campaign.

To know more about the method to Remove Negative Links from the search engines feel free to contact the author at- http://repfixers.com

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Managing your Reputation with Repfixers with the Panda from Google

11 May

The recent updates in the Google Search Engine algorithms have sent many Online Reputation Management firms into a huddle where they are searching for the best strategies possible to make sure their reputation and branding campaigns do not suffer a penalty from the World’s largest and most used search engine. Keeping in line with its best practices, Repfixers – the online reputation management company has been able to hold on to the top rankings of search engines for its clients. While talking to people in Repfixers we were able to take out some points that will form the basis of a fool proof reputation and branding strategy for companies and individuals that have taken a hard beating due to the Panda and Penguin updates rolled out by Google now and then.

The need for changing of strategies is as old as the SEO industry itself informs many people who have been working in the SEO and Brand Management industry. When a particular strategy becomes the order of the day it’s time to either improvise it or think of something that can replace it. Some five years back hardcore link building was considered the best option to increase the position on SERP’s. Today Google informs that hardcore link building will not pay you dividends in the long run. Although you may be able to fool the search engines for some time but you need to get something substantial for your users and the search engines equally. Engagement of our target audience and creation of an interest for our products and services needs to be achieved at any cost informs Your Reputation  Management Company.

Interest and customer engagement can be achieved by many a methods where social media websites like Facebook, Twitter, Linkedin, Google+, Myspace and many more play an important part. Thus Social Media has become almost an integral part of any Campaign where you need to increase the ROI or rankings for any website or business. One doesn’t have a choice. People simply love social media and are taking on it for almost anything and everything. Such has been the impact of Social Media in today’s internet marketing campaigns that organizations are having separate departments for Social Media and are taking it quite seriously as compared to five years back when social media was just a medium to find some high school buddies and connect with friends.

If you find a new tool or a new technique don’t think that you are the only ones who know this tool or technique. Everyone working in this industry knows the techniques and tasks. It’s how you use these tools that matters at the end of the day. And to know that you need to be proactive in researching, asking and sharing whatever has clicked for you. It’s an uncertain world for the non-planners but organizations that have planned their strategies and are looking out for new tools and techniques while implementing them with full confidence and creativity carving a niche for them is a mere cakewalk.

Reputation Managers at Repfixers make sure that they have access to the latest and the best techniques in the SEO and Internet marketing scenario. This has helped Repfixers carve a niche for itself in the Web world where even its competitors hold it in high reverence.

To know more about the method to Remove Negative Links from the search engines feel free to contact the author at- http://repfixers.com