Archive | November, 2013

Online Reputation- A Key to Success While Searching for a Job

25 Nov

In earlier days, web presence for a business was not very common. The websites were just used to view company’s profile and products and was more or less an advertisement. However, in recent years, online marketing has evolved amazingly. It has become a need rather imperative for every business to be active on web and appear attractive and fresh. Usually, things are becoming easy with the concept of strong online reputation since businesses can connect to millions of users every day.

Furthermore, social media, forums and discussions have taken over the traditional ways of marketing. To maintain Online Reputation Supervision, content moderation is one of the most critical aspects. Online Reputation Management has evolved in recent years and has even given rise to techniques like SEO. Modern day marketers make use SEO by using content to increase their online reputation regulation. The idea is to capture the world of web.

Evolution of Online Reputation Management

Reputation Management Professionals must know the necessary marketing techniques to enhance the online reputation which is a key to success while searching for a job. The concept of online reputation administration is vital in today’s digitized scenario where folks preferably visit the websites to get an overview of the company and its products. With Internet being a full-fledged market, it is imperative for any company to cater the needs of millions of users visiting your portfolio to maintain steady business and providing leads. It is directly proportional to the online reputation management. The users visiting the online presence of the business defines the reputation management of the company online.

Online Presence Set a Perception Among Users

The common perception among folks looking for a good job in any company is made through its website, social media pages and its role on web. Usually, candidates are likely to get attracted towards the businesses with strong online reputation management.

Businesses usually conduct several campaigns online to enhance their reputation management. The two most crucial campaigns are- proactive campaign and the reactive campaign. When a company is new and is yet to establish in the internet world, proactive campaigns are deployed to enhance the reputation. However, reactive campaigns are deployed by the market players during clean-up process. Though perceptions vary from business to business and users to users but a single negative comment about the business online can spoil the reputation. Therefore it is always preferable to use the marketing techniques effectively and keep an eye on the online world simultaneously.

An Important Key in Every aspect of business

Maintaining a steady presence online is important for every aspect of business. Be it A job search, be it leads, be it reputation, online presence is must in every scenario. Looking at the need of strong online reputation organization, companies have deployed a whole department to cope with up with growing needs of market.

The reputation management specialists are specialized in their work. They work out on various market and business techniques that can help their company be ahead in the online world. Be it social media, forums, blogs or websites, all are worked out keeping in mind the reputation administration.

Make sure, you deploy all the professional tools in the market to improve and build a strong online reputation. Being a key to success while searching for a job, online reputation has become a critical concept which can’t be neglected at any cost. Though online status management has evolved drastically in previous some years yet it is expected that businesses might see the revolutionized version in years to come.

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When would a Top shot need Online Reputation Management?

14 Nov

Reputation Management for people sitting at the helm of affairs is crucial since the organization they are working for will be seen in good picture only if they have a good reputation on the World Wide Web. Managing your own reputation is not that tough with the availability of online tools and various reputation management companies out there to manage your reputation. So when do these CEO’s, CFO’s, CTO’s or even Presidents, Vice Presidents need reputation management? Well the answer would be every time they are in public glare. To cut a long story short reputation management is a continuous, long term and proactive. However there are instances when reputation management becomes a necessity for top bosses since they have a lot of aura to carry for them individually along with the organization they are associated with.

Given below are few instances that trigger a need to carry out an aggressive online reputation management campaign for top notch executives who are revered in their particular domains.

Name is similar to another person who is notorious

While checking your online reputation it is pertinent to search for your name regularly on the search engines. Chances are someone with a similar name has been involved in a wrongdoing and its showing in the top results. A top executive’s name rings a bell in the mind thus you need to make sure that such results don’t have an impact on your reputation. You need to spend a few dollars on managing your reputation for yourself.

Wrong timing of announcement of bonus

Top executives receive bonus and other incentives for their effort and intelligence they put in to increase the profits of the organization. The organizations reward them in the form of bonus and incentives from time to time. These bonuses and incentives are a result of the hard work and consistency shown by the executives from time to time. However it may sometimes happen that the industry along with the organization is going through a rough phase and the announcement of the bonus has already been made. This is sure enough going to show the Executives in wrong perspective. They will be shown as heartless men who are receiving fat pay checks in times of layoffs and economic slowdown. This is where the need for a Good Reputation Management company is felt.

Rants by former employees

Dissatisfied employees leaving the organization are a big reason for online reputation for top executives. Many of them have worked closely with these top shots and may portray the management in a bad shape. Truth or lies people believe them since they have worked with the company and have inside information. This kind of a situation where a former employee has decided to take on the previous organization’s bosses calls for a reputation management strategy for the whole organization.

Slandering techniques used by competing companies

Organizations that are in direct competition to yours will use all methods possible to tarnish your image in public since this will create a situation in the market where customers and prospective employees will think before conducting business with you. You need to be a step ahead from your competitors to make sure that your business is not affected with these types of campaigns. It’s not that you need to slander your competitors instead invest that time and money in building your own reputation.

The company has done badly in terms of profits

The business environment is volatile. The company may have earned profits in the yearend balance sheet but questions will be raised for the quarterly reports that have seen a decline in the profits for the organization and the top bosses will be blamed for the same.

It’s not that easy to stay at the helm of affairs since you need to manage many things at any given point of time. However there are organizations like Repfixers that will surely provide a breather for top notch executives by managing their online reputation while they are busy taking strategic decisions for their respective organizations.

To know more about the method to Remove Negative Links from the search engines feel free to contact the author at


Related Information  Blog : The fun of managing Business Reputation Management with an irate customer